UX/Product Designer
Aishwarrya
ash-war-ya
.
I design for the moment someone opens an app and thinks
yes, this is exactly what I needed.
Design that makes people feel like they already knew how.
Prev.
years
+ projects
teams
From early ambiguity to scale-stage complexity clarity, systems, measurable impact.
Case Studies
A curated set of work showcasing how I approach complex
problems, design systems, and business impact.
Amazon Pay
·
Personal Loan
Designing trust into a loan flow used by millions 28% lift
Built a 0-to-1 personal loan product for first-time borrowers navigating a complex, regulated process. Redesigned the experience as a conversation, not a form.
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0→1 Product
Trust Design
Fintech
Error States
Used
₹3,000
Total
₹15,000
Available: ₹12,000
Select loan amount
₹
3,00,000
50K
1L
3L
Select tenure (months)
12
18
Recommended
24
30
36
12
18
Recommended
24
30
36
Principal amount: ₹3,00,000
Interest amount: ₹29,303
EMI: ₹18,295
Rate of interest @12%
Continue to loan details
One-time charges apply to the loan amount.
Ruta Health
·
AI Health Companion
A health companion that connects the dots, symptoms to patterns to root cause
15 million American women manage chronic conditions with apps that collect data but never explain it. Designed an AI health companion that connects symptoms to patterns to root causes weekly deep dives instead of daily logging, an AI chat that listens like a person, and a root cause analysis that turns weeks of data into one clear narrative.
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AI-Powered
Trust in AI
Healthtech
Women Health
Stressful periods
Certain foods
Around my cycle
Poor sleep
Overexertion
Random / no pattern
I haven't tracked this
9:41
Your flare-ups usually happen after...
Recognizing patterns can make flare-ups easier to predict and manage.
Analyze Response
Home
Analysis
AI
Community
Learning
Your whole day,
one screen.
The AI that connects
Dots you've been
missing
Amazon India
·
Design Sprint
Fixing Amazon India's returns in 5 days
Returns were generating thousands of support tickets every month. Participated in and facilitated a 5-day sprint with 20 people - to fix navigation, rewrite policy language, design realtime tracking, and introduce a Smart Shopper rewards program.
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Design Sprint
Behavioural Design
E-commerce
Returns & Replacement
Writing . Experiments . Thinking out loud
More Than Just Screens
Aish
I believe
The best new thing should feel like you already knew how to use it.
That gap between unfamiliar and obvious that's where I work.
Design System
Everything else follows
If you know, you know ME :)
I design for the
moments that are hardest to get right.
Most products nail the happy path.
They fall apart the moment something unexpected happens.
The edge cases those moments,
the error states, the users who are already anxious before they even open the app
Next
When I'm not designing
Painting
Trekking
Planting
Watercolour taught me when to stop. The best paintings and the best interfaces have the same thing in common, nothing extra.
I came from business, stayed for the craft, and never stopped caring about the person on the other end.
BBA & Finance · Design Thinking, Stanford GSB ·
MS HCI, Indiana University
Testimonial
Rijul Rastogi
Senior Product Tech
It was always a great experience brainstorming on a new feature or customer problems and how to solve for them.
Besides the skills, her proactive approach is also something I really liked. She would not hesitate to bring in her own ideas on a project.
Anish Philip John
Vice President, Design Delivery
During a challenging design sprint at Amazon, her leadership inspired and motivated her team to overcome obstacles and deliver innovative solutions. Her remarkable ability to turn challenges into opportunities is commendable."
Her expertise extends to managing cross-functional teams, as demonstrated by her role during Amazon Design Sprints. Her in-depth knowledge and meticulous preparation significantly contribute to project success.
Sanjivanee Borse
Manager, Design Services
She faced initial resistance from her team but persisted in leading the way and addressing all facets of the user experience.
Her meticulous attention to detail, particularly in sprint preparation, ensured that all potential scenarios were covered. In the Amazon Returns sprint, she took ownership of the final designs.
Megha Narayan
CEO, Brandevous Business Solutions
She consistently meets deadlines while maintaining high-quality work standards. Her work ethic and attention to detail make her a reliable and valuable team member.
Her ability to incorporate cutting-edge marketing strategies into her designs is a testament to her proactive approach to professional development.
Dr. Chandra Vadhana
Founder & CEO, Prayaana Labs
Her ability to turn ideas into visually stunning designs is remarkable. She consistently delivered high-quality work on time.
Apart from design skills, she also possesses considerable leadership skills to organise events and get things done along with a team.
Real words from
Real collaborators
Questions
Some answered here. Lets Connect for more
Business degree → product designer. How did I get here?
What is it actually like working with me?
Something I have changed my mind about in design?
How do I use Al in my design work?