Credit Card Holders
When users apply for a loan, they don’t want to think twice. They already trust Amazon for shopping, so why not for loans?
The solution wasn’t just about the product, it was about bringing Amazon’s trustworthiness into the loan experience.
Designing the Experience
Onboarding & Loan Application Process
The loan application process is an easy journey: enter basic details, receive a personalized loan offer, verify your income and identity, and get the loan disbursed, all seamlessly and securely.
Streamlined Loan Flow
We’ve made the loan application process simple and intuitive for first-time users.
Step-by-Step Progress Bar:
Clear visual cues to guide users through the process, so they always know where they are.
One-Tap OTP Login:
No need for passwords, quick and secure OTP login.
Clear and Transparent Design
No surprises, no hidden fees. We prioritized clarity:
Interactive Info Buttons:
Complex financial terms are explained in simple, Clear and concise language.
Upfront Loan Details:
Users see EMIs, interest rates, and repayment terms before applying.
Loan Disbursal & Status Tracking Screen
Clearly communicates the loan disbursal status to reduce user anxiety.
Users can easily track their progress and understand what to expect next. Builds trust and reassures users during a critical stage of the loan journey.
Outcome
We tested early prototypes with real users across 10+ feedback sessions. Key insights included:
Users valued the ability to customize loan amounts and semi-due dates, but initially found it overwhelming.
Solution: Introduced a step-by-step flow without adding extra clicks.
Info buttons were helpful, but users suggested making them clickable and reducing on-screen text.
Impact: These small adjustments significantly improved usability and clarity.
The Real Victory
When a user shared, “लोन लेना Amazon से बिलकुल आसान लगता है, जैसे Amazon पर शॉपिंग करते हैं।” (Translation: “Taking a loan from Amazon feels so easy, just like shopping on Amazon”), it was a proud moment for our team.
It validated our efforts to design a user-centric experience, simple, intuitive, and built on trust making financial solutions feel as effortless as everyday shopping.